What The Heck Are Web Seals and Trustmarks?

What The Heck Are Web Seals and Trustmarks?

What are Web Seals?

Web site seals are accreditation schemes for online businesses enabling online visitors to your website to have confidence in purchasing from your website. It verifies an online business is safe to deal. Web seals are given to online sellers who have undergone business verification procedures. With this seal visible, online consumers feel safe when purchasing a product. It guarantees the quality of a website. Ensuring safety and security for online consumers is the main target and purpose of these web seals.

What are the different types of web seals?

With the advent of technology, online websites have been sprouting up like mushrooms in the World Wide Web. This also means some people run scam websites. Many consumers have become victims of online scams and that’s why consumers have lost confidence in buying online. However, a web seal helps guarantee their safety and security when buying online. Web seals are proof that a specific online website is legitimate and can be trusted.

There are a lot of seals. Most of them state security and reliability for the site they are on. Many differ in what they state, some stating practically nothing except the name of the website, while others go into more detail to ensure a website is safe by confirming business details etc.

Importance of Trustmarks / Seals

Starting an online business is very challenging. You have to think of a lot of marketing strategies to generate sales. You have to watch out for marketing trends, compare prices among other products, and you also have to stay informed about the changing strategies in internet marketing to stay in competition with other websites. However, with these factors in consideration, the safety and security with the consumers are often overlooked. Other than marketing strategies, the most important factor to consider is the safety and the security of your buyers. If you are trusted by consumers, they tend to go back and purchase more from your website.

But how do consumers know to trust an online website? Site seals provide a visual confirmation that you are safe to deal with. Trustmarks / seals are third party verified which means they aren’t “sales hype” generated by the website they are on. This gives them an instant trust-association with visitors and help show that your website is trustable.

Source by Glen P.

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