Article Marketing Strategies – How to Address a Wider Audience

Article Marketing Strategies – How to Address a Wider Audience

Do you understand just what goes into article marketing, how it is done, and just what you have to do to ensure it is successfully reaches a wider audience? If not, you aren’t alone. There are several businesses out there that just don’t know yet how well articles can promote a business online. The following tips could get you on your best foot forward and enable your to reach adesired target market.

1 – Collaborate with other websites to get your articles published in new places. Most webmasters will happily allow you to guest blog because they appreciate the content as well. They will link back to your site, increasing your popularity to search engines. Try to get your article posted on a well-known site to greatly increase traffic.

2 – Keep up with the trends across the industry to stay current and improve your overall customer satisfaction. Try to read as many articles as possible that relate to business, so that you can understand how certain current events will affect how customers will purchase your product or service. This will help your business thrive at all times.

3 – Be mindful of where you host your articles. Google recently changed its algorithm to penalize “low quality content farms.” Certain article hosting sites such as eHow and Squidoo, appear to have been affected. While article directories are a good supplementary source of back-links, host your articles on your own site if at all possible.

4 – Post new articles as often as you can. This is the fastest and easiest way to develop new readers, and get search engines and article databases to focus on you. The more you update with new information, the more your articles will appear, enticing new readers and reaching a much wider audience.

5 – Become an “expert”. Research and write about topics that are related to each other to become the go-to person for a specific subject. Your audience will learn to trust your advice, and continue returning to your articles. They are also more likely to buy products recommended by someone they consider to be well-versed.

6 – Be sure to prepare a new resource box for each article and vary your links. It is important that you have back-links to the pages you want to promote. If you submit your articles to directories, the resource box is of the utmost importance. If you submit your articles to blog networks your anchor text links are most important. If you use the same resource boxes and back-links for all your articles, they will not appear unique to search engines.

7 – Create seductive and enticing titles as this is not only a small skill in article marketing, but also an important one. In the same way that a marketing article’s true purpose is to advertise a product or service, a title is an advertisement for the article. Looking at the titles of similar articles in a directory will suggest what is common in the field. Article titles should be crafted to stand out of that pack.

Don’t allow your lack of expert marketing knowledge to hold you back. You have to learn about the process of article marketing and you will begin to see just how it can work for you. If you put these article marketing strategies to good use, you will certainly become an expert in how to address a wider audience.



Source by Gerard Mohamed

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